Formed in 1986, Artifax Software originally specialised in software for artists’ managers called ARTIFAX (ARTi filoFAX), later renamed ArtifaxAgent. This was adopted by most of the leading artists’ managers in the UK and subsequently in Europe, the USA and the Far East.
Soon afterwards, development began on a new product for room booking and resource management for the Wigmore Hall in London and the Grieghallen in Norway. ShowRoom, now ArtifaxEvent, became accepted as the industry standard for performing arts centres, used by the Royal Albert Hall, the Barbican and the Royal Festival Hall, as well as many other concert halls worldwide. National museums, galleries, theatres, cathedrals, government and local authority buildings all rapidly adopted the software. Later, working in conjunction with the Edinburgh International Festival, ArtifaxEvent was expanded to cater for arts festivals.
We now have clients all over the world—from auditoria to zoos—using ArtifaxEvent and ArtifaxAgora to help their businesses thrive.
Artifax Software’s management team comprises:
Sarah Verge (Managing Director)
Andy Wheeler (Development Director)
Adam Pepper (Head of Products)
Tim Leighton (Head of Customer Services)
James Taylor (Head of Business Development)
Sarah is an accountant with a background in IT. In her spare time, she advises Sistema England, a music charity, and is an ISPA committee member. She is a regular theatre and concert-goer: jukebox musicals are her guilty pleasure.
Andy is a certified PRINCE2® Practitioner and Professional Scrum Master. He studied at the BRIT School in the late 90s and, prior to joining Artifax, worked full time as resident Composer/Musical Director at The Colour House Theatre.
Head of Products
Adam’s expertise includes UI/UX design, Microsoft SQL and HTML. He’s taught dance, designed and managed websites for actors, and volunteered for ten years for (and been a trustee of) a charity providing support to people living with HIV.
Head of Professional Services
Tim is a graduate of the Birmingham Conservatoire, where his specialist instrument was the viola. He has worked front of house at the Symphony Hall, the Barbican Centre and the Epsom Playhouse, where he was also the marketing manager.
Head of Business Development
Joining us from a global exhibition company, James uses his extensive events experience and technical know-how to build long-term client relationships — and, most importantly, makes sure those clients are getting the most from our technology. In his spare time, James enjoys working on and riding his motorcycles.
Russell is our resident AWS and VMWare expert. Married with one son, he plays guitar with a local rock band. He enjoys sailing and windsurfing (in warmer climes) and, to keep fit, plays tennis (with, he admits, more enthusiasm than skill!).
Minal has many years’ experience with diverse programming languages and has also lectured in computer engineering. She enjoys listening to Indian music, sketching, hand embroidery and travelling with her husband and son.
Experienced IT trainer and consultant Terry enjoys spending his recreation time with his wife and children. Their principal interests include film, cookery, theatre, music, and very occasional karaoke battling.
Managing Director (Asia-Pacific)
Jon migrated from the UK to Australia in 2003. His UK employment included 11 years at London’s Southbank Centre, starting in the Box Office and ending as Computer Services Manager. Married with one daughter, Jon celebrated his 25th wedding anniversary in 2015 by making a video for his wife featuring himself playing an inflatable guitar onstage at Perth Concert Hall.
Client Account Manager
Before coming to Artifax, Paul ran development events for a large national charity and had his own fire performance group. He plays drums and percussion with various London-based bands and is a keen boulderer, rock climber, traveller and photographer.
Product Manager (North America)
Prior to joining JCA in 2011, Anne had a varied career in opera singing and production, venue management and professional basketball marketing. Anne is an avid reader and podcast listener, but also tries very hard to keep the family’s 4 goldfish alive (there used to be 5).
Technical Support Engineer
Max, an expert in SQL databases/reporting, splits his time between customer services and QA. A University of London music graduate, he has played at many great venues and worked as a performing arts centre technician.
When he’s not looking after our clients, Joseph spends time with his wife and daughters, and follows the constant disappointment known as Arsenal. He has an extraordinary likeness to Bobak from the seminal 00s band Another Level.
Lesley joined Artifax in March 1996 when we had the grand total of two employees! Prior to that she had her own art and design company. She plays bridge, has belonged to the same book club for 15 years and enjoys cooking, knitting and gardening.
Senior Product Specialist (North America)
James joined Artifax in 2000 before moving to Philadelphia in 2011. He now implements ArtifaxEvent for North American clients. Unless you have a lot of time to kill, never ask him about music or why cricket is better than baseball.
Sujata started her career as a web designer in India and has an extensive skillset. In her spare time, she enjoys cooking, watching Hindi movies and listening to old Hindi songs, yoga and reading about home remedies.
Technical Support Engineer
Martin has worked in R&D as an opto-electronics engineer, as an analyst for a MOD subcontractor and now supports all our Artifax products. He is an enthusiastic dog owner and can be seen strolling in the local woods and fields with his Irish setter, Pip.
Client Services Manager (Asia-Pacific)
Emily is responsible for client support, custom reporting and training. Her background is in organisational training and human resources, having worked extensively in London and Perth. Prior to this Emily completed a Masters in Organisational Psychology. Emily has two young children, and most of all loves to spend her weekends with her family riding mountain bikes or surfing.
Jonathan wrote his first computer programs using a Commodore PET and a BBC Micro. Before joining Artifax, he worked as a consulting engineer in the field of fluid flow modelling. He enjoys playing the piano, foreign travel and astronomy.
Elaine is responsible for both office and finance administration. Her interests include travelling, the cinema and theatre (but only to sit in the audience, as her acting experience ended as the Tin Man in a Wizard of Oz production at school, circa 1979!).
Product Specialist (North America)
Sarah spent a decade managing the use of Artifax at one of Canada’s largest multi-disciplinary arts centres before joining JCA in late 2016. Her happy place lies at the intersection of music, food and good company.
Client Support (Asia-Pacific)
Tiffany is a Malaysian-born Chinese who studied Computer Science before working in Sales and Marketing in Malaysia. She has also worked with a broadcaster in Macau as a journalist and newscaster, and in Hong Kong in Marketing and Event Management. Tiffany speaks English, Malay, Cantonese and Mandarin. Her favourite pastimes are jogging and cooking.
Laura is our lead reports developer. Before joining Artifax, she spent ten years working at a 600-seater multi-purpose venue in the West Midlands. She tried her hand at a variety of roles, including Front of House, Stage Manager and Technical Crew.
Amy looks after Artifax’s existing clients. Before joining us, she spent 13 years working for a prominent Artist and Project Management agency as an Artist Manager and later as Head of Operations. Amy has a BA (Hons) in Music & English Literature. She enjoys time out with her husband and son, reading, going to concerts and to the cinema, and the occasional Zumba class.
Business Development Manager
Having relocated from the North East of England, Paul joins us with over 17 years of venue, events and live music management experience. He enjoys new music, design, photography and travelling. As a father of two, most of his time is spent with his family trying to solve why the family Cockapoo won’t stop chewing everything at floor level. Answers anyone?
Coder, chemist and campanologist.
Lead QA Analyst
Mehreen, who is passionate about technology, first joined us for work experience in 2013 and, having completed her computing degree (studying networking and web application components), is now back as a full-time employee. Outside of work, Mehreen enjoys watching films, photography and all things Harry Potter!
Client Support (Asia-Pacific)
After completing her science degree, Meg worked in data analysis before following her father’s footsteps into cartography and GIS. Returning from a 3-year hiatus travelling Australia as tour manager for her partner’s band, Meg now provides report writing and support for the Asia-Pacific team. In her spare time she is likely to be holding either a power tool or a pair of drumsticks.
Business finance graduate Guy is a PRINCE2® practitioner and, before joining Artifax, owned and managed two shops. In his spare time Guy enjoys walking or running in remote locations, sailing and snowboarding.
Fernando holds a degree in Advertising and Marketing from ESPM (Brazil) and Master Business Administration from FGV (Brazil). Before joining Artifax, he was responsible for marketing at a Brazilian technology company. In his spare time Fernando loves to travel with his wife and play tennis with family and friends.
Prior to joining Artifax, Dan worked as a website developer at a media and events company, having graduated from Northampton University with a degree in Business and Marketing. Dan is a keen reader, a major film buff and likes to kick back at the weekends with his friends, socialising or gaming. He’s also working on creating his own series of novels, if he can ever find the time to put the words down on paper.
Jeremy previously worked for newspapers as a sub editor and, briefly travelled around the UK and Europe as a tour manager in the theatre. Movies, music, cycling and books (old-fashioned paper ones) take up some of his spare time. He sometimes still daydreams of being England cricket captain.
Sam has experience in hospitality and customer service and, prior to joining Artifax, managed a small hotel. He has also participated at a variety of music events at venues including XOYO, Ronnie Scotts, The Jazz Café and Fairfield Halls. In his spare time, Sam enjoys going to the gym, cooking and eating as much food as possible and producing music.
Andrew has degrees in music (performance cello) and computer science, and joined Artifax in 1997 following eight years in various management roles at Wigmore Hall in London. He’ll talk cricket to anyone who doesn’t run away fast enough.
Tim worked for fourteen years as a Box Office and Front of House Manager and was one of the first to use Showroom (ArtifaxEvent). He joined Artifax in 1998 as Customer Services Manager, becoming a Director in 2001 and eventually leaving the company in 2013 to relocate to the Cotswolds. Now he’s back, working part-time creating articles for the Artifax Help Centre.
Artifox is our roving ambassador. He joined Artifax in 2012, shortly after the unexpected (although possibly not to him) demise of his predecessor. Artifox enjoys meeting customers, travelling and photobombing (see his Instagram feed @artifox1).
Event planning, room booking and resource scheduling for venues and festivals worldwide since 1986
We find ArtifaxEvent to be an excellent system. It easily helps us manage bookings for private hire events from the initial enquiry stage to the production of a final invoice. Over several years we have been able to build in new systems which have further improved our efficiency. The support staff are great - prompt to respond and always willing to assist. I couldn't do my job without it.
Tom Deller, Corporate Hospitality Manager, Bath’s Historic Buildings
Bath & North East Somerset Council