Theatre Sales Reporting in the UK
Sarah Verge - March 11, 2019
UK Theatre’s new service, provided by The Audience Agency, will auto-collect UK Theatre members’ sales data from over 200 auditoria across the UK through Audience Finder, generating more accurate reporting and ultimately painting a far richer portrait of theatre and the performing arts sales across the UK.
This exciting new partnership between UK Theatre and the Audience Agency will enable us to report with increased accuracy on the contribution of theatre and the performing arts to the UK’s creative industries. The insight gained through Audience Finder will help UK Theatre further demonstrate the vital importance of theatre and the performing arts to the national economy and cultural life in the UK and we are excited to see the results.Cassie Chadderton, Head of UK Theatre