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Theatre Sales Reporting in the UK

Sarah Verge - March 11, 2019

UK Theatre’s new service, provided by The Audience Agency, will auto-collect UK Theatre members’ sales data from over 200 auditoria across the UK through Audience Finder, generating more accurate reporting and ultimately painting a far richer portrait of theatre and the performing arts sales across the UK.

Theatre Sales Reporting in the UK

This exciting new partnership between UK Theatre and the Audience Agency will enable us to report with increased accuracy on the contribution of theatre and the performing arts to the UK’s creative industries. The insight gained through Audience Finder will help UK Theatre further demonstrate the vital importance of theatre and the performing arts to the national economy and cultural life in the UK and we are excited to see the results.

Cassie Chadderton, Head of UK Theatre

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Sarah Verge

Sarah is an accountant with a background in IT. In her spare time, she advises Sistema England, a music charity and is an ISPA committee member. She is a regular theatre and concert-goer: jukebox musicals are her guilty pleasure.

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